As you may know, AdRotate has supported exporting of statistics for some time now.
At the time I went with CSV files because that made sense for a client back then. But I’ve never really looked at other options. What sort of file do you want/require to make this feature more useful and more “now”?
I know Excel is a viable option. But as I am not much involved with the reporting side of advertisements (personally I’ve never even used the exporting options) I am not sure what the going file format is.
What would be your format of choice and why? Please give your thoughts in the comments below. Also motivate your ideas.